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Privacy Policy

Last updated: November 2025

1. Introduction

Ruchiq ("we", "our", or "us") is committed to protecting your privacy and personal data in compliance with India's Digital Personal Data Protection Act (DPDP Act) 2023. This Privacy Policy explains how we collect, use, store, and protect personal data when you use our digital restaurant order management platform. By using Ruchiq, you consent to the practices described in this policy.

2. Legal Compliance

This Privacy Policy complies with the Digital Personal Data Protection Act (DPDP Act) 2023 and other applicable Indian data protection laws. As a data fiduciary, we process personal data lawfully, transparently, and for specified legitimate purposes.

3. Data Classification

Restaurant Business Data (Your Data)

You own and control all data you input into Ruchiq, including menu information, pricing, restaurant settings, and team member details. This is YOUR data, not ours.

Customer Order Data (Jointly Controlled)

Customer names, phone numbers, addresses, and order details are collected to fulfill orders. While you own the direct customer relationship, Ruchiq retains rights to this data to operate the platform, improve services, and provide analytics. We function as joint data controllers for this information.

Platform Usage Data (Our Data)

We collect analytics on platform usage, feature adoption, and system performance to improve Ruchiq's services.

Information We Collect

Personal Information

When you register, we collect your restaurant name, owner name, business address, phone number, business type, FSSAI license, and GSTIN (if applicable) to provide order management services and generate GST-compliant invoices. Email is optional and only used for account recovery and business alerts (not required for customers to place orders).

Usage Data

We collect information about how you interact with our platform, including order data, menu management, integration usage, and dashboard interactions to improve our services.

Location Data

We collect delivery addresses from customer orders to facilitate order fulfillment. Additionally, when you grant permission, we collect precise device geolocation data to provide features like "Find Near Me" in the Ruchiq portfolio directory. This location data is processed ephemeral to generate search results and is not permanently stored.

How We Use Your Information

  • To provide order management and digital order intake services via PWA
  • To send real-time notifications about orders via WhatsApp (for staff and customers)
  • To enable integrations with payment processors and delivery partners
  • To generate GST-compliant invoices and financial reports
  • To improve our platform services, AI menu extraction, and user experience
  • To communicate important updates and features
  • To prevent fraud and ensure platform security

Data Sharing

We share your information only when necessary:

  • With Meta WhatsApp Business API to facilitate WhatsApp message delivery for order notifications and verification codes. Twilio SMS is available as a fallback option when WhatsApp is unavailable.
  • With third-party government verification services for FSSAI and GSTIN compliance verification (coming soon - currently verified manually by our admin team during go-live review).
  • With payment processors to handle transactions securely
  • With delivery partners you've integrated to fulfill orders
  • With service providers who help operate our platform (hosting, analytics, notifications)
  • When required by law or to protect our rights and users

We never sell your personal information to third parties.

Your Privacy Rights

You can:

  • Update your profile information at any time
  • Manage your notification preferences for push notifications, WhatsApp, and emails
  • Request account deletion by contacting us at support@ruchiq.com
  • Contact us for any privacy-related questions or concerns

6. Data Storage and Residency

Data Residency: All personal data is stored on cloud servers located in India, ensuring compliance with data localization requirements.

Database Security: Data is stored in encrypted PostgreSQL databases with regular automated backups. Access is restricted to authorized personnel only.

Backup Retention: Database backups are retained for 30 days and then securely deleted.

Device Storage: When you or your customers install Ruchiq as a mobile app (PWA), some data is cached locally on the device for offline functionality and faster performance. This includes menu images, recent orders, and user preferences. This data resides solely on the user's device and can be cleared via browser/app settings.

Data Security

We implement industry-standard security measures to protect your data, including encryption, secure authentication, and secure servers. However, no method of transmission over the internet is 100% secure.

Cookies and Tracking

We use cookies and similar technologies to maintain your session, remember your preferences, and analyze platform usage. You can control cookie settings through your browser.

8. Data Retention

Early Access Beta Notice: During Early Access, we make commercially reasonable efforts to preserve your data. However, as a beta service, we cannot guarantee data preservation indefinitely. We recommend regularly exporting your data. Upon Early Access conclusion, we will provide clear notice and a migration period before any data transitions or shutdowns occur.

We retain your personal data for as long as your account is active or as needed to provide services. However, to comply with legal, tax, and auditing obligations, certain critical records are retained for 9 years after account closure (applies after Early Access ends). This includes:

  • Transaction and order history
  • Historical business details and tax configurations
  • Policy version history

If you request account deletion, we will remove non-essential personal information within 30 days. Mandatory audit records will be archived securely and restricted from active access. Cached data in PWA or browser storage is cleared when you sign out or uninstall the app.

9. Your Rights Under DPDP Act

Under India's DPDP Act 2023, you have the following rights:

  • Right to Access: Request a copy of all personal data we hold about you
  • Right to Correction: Update inaccurate or incomplete personal data
  • Right to Erasure: Request deletion of your account and personal data
  • Right to Data Portability: Export your data in a machine-readable format (JSON/CSV)
  • Right to Withdraw Consent: Opt out of marketing communications or notification preferences
  • Right to Grievance Redressal: File complaints regarding data protection violations

To exercise these rights, contact our Data Protection Officer at support@ruchiq.com. We will respond within 30 days.

10. Data Breach Notification

In the event of a data breach that may cause harm to you, we will notify you and the Data Protection Board of India within 72 hours via email and platform notification. The notification will include details about the breach, affected data, and remedial actions taken.

11. Children's Privacy

Ruchiq is a B2B platform intended for business use only. We do not knowingly collect data from individuals under 18 years of age. Restaurant operators must be 18+ to create accounts.

Contact Us

For privacy-related questions, contact us at support@ruchiq.com

14. Grievance Redressal

For privacy complaints or concerns, contact our Grievance Officer:

Email: support@ruchiq.com

Response Time: Within 30 days

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© 2025 Ruchiq

Direct ordering powered by WhatsApp & PWA

Currently in Early Access Beta

Support: support@ruchiq.com

Software Provider Disclaimer: Ruchiq is a B2B SaaS platform providing software tools to restaurant owners. We are not a marketplace, seller, logistics provider, or payment processor. All business transactions, food preparation, delivery, customer service, and regulatory compliance are the sole responsibility of individual restaurant owners. See our Terms of Service and Privacy Policy for full details on our liability limitations and service scope.